Undo

COMPLICATED SCIENCE MADE
BEAUTIFULLY SIMPLE

Overview

The Future Forest Company had two big issues – it was a generic looking brand that had an equally generic, and confusing name. Nothing reflected their carbon removal capabilities and the ‘big science’ stories at the heart of the company.

Results

$11mil investment round led by a top US Climate VC

The solution

We created a new brand. UNDO. From name, tagline, brand identity to tone of voice, everything reflected UNDO’s huge, world-changing ambition – to undo all the damage caused by climate change.

This new brand world tells very complicated science stories in a beautifully simple, accessible and engaging way.

“At UNDO we have raised an $11mil round led by a top US Climate VC and with the world's largest mining company also in the round to give us access to rock so it’s pretty exciting. There is no way that deal would have been closed without the fantastic branding work K&F did for us.”

JIM MANN | FOUNDER/CEO