The mean tomato

Caution hot!

Overview

Who really needs another pizza brand? Well our friends at Gopuff realised the potential for a new tasty in-app delivery business in the U.S. The challenge was no short order though. Create a new brand from scratch that can rapidly cut through all the existing cheesy competition that’s already out there.

Expertise

Animation
Copywriting
Custom Typeface
Design
Illustration
Naming
Packaging
Photography & Video
Social content
Strategy
TOV

Recognition

D&AD wooden pencil for Branding/Print

D&AD wooden pencil for Illustration/Packaging

D&AD wooden pencil for Typography/Integrated

Creative Circle Silver for Packaging Design

The Solution

Great pizza and an award winning brand identity. With a base of familiar NY styling, topped with a distinctive name, tone of voice and bold anarchic character to seal the deal.

"I approached Kuba & Friends seeking a logo, and what I received was beyond my expectations—an award-winning, groundbreaking brand. Their strategic foundation was insightful and simple, the creative concept was massively creative yet approachable, and the execution was flawless. Working together, truly as a team, we conceptualized, developed, and brought to life The Mean Tomato. From the name and positioning to the logo and even an unexpected custom, award-winning font, the entire process, including go-to-market elements, social media, website, and a photo shoot, was meticulously handled in every way. My affection for this brand is immense, but the joy of creating it was even greater. This group is truly epic, and I eagerly anticipate our next project because I am certain there will be another one.”

JESSICA LAURIA | HEAD OF BRAND MARKETING@GOPUFF

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