Sxollie

GIVING A CIDER BRAND
THE X-FACTOR

Overview

Sxollie is a cider brand with its roots planted in South Africa. Following a production process very similar to wine, it uses single varieties, like Golden Delicious and Cripp’s Pink, to make each cider. Our strategy was to shift Sxollie away from other ciders and into the world of food and fine wines.

Expertise

  • Advertising
  • Identity
  • Packaging
  • Photography
  • Strategy
  • TOV

The Solution

Plucking the ‘x’ out of Sxollie’s name we made this the centre of our new brand identity. Our colour palette gave a nod to South Africa, whilst we added visual cues from the wine and champagne world to elevate the branding. Even the copy for each bottle came with tasting notes.