Stitched came to us for a brand refresh. They looked dull. They sounded duller. And were fed up with saying curtains and blinds on a loop.
Our answer was a unique set of verbal assets and a tone of voice. We gave Stitched their very own vocabulary that elevated the brand, calling their curtains and blinds ‘window apparel’ and their makers ‘sewistas’. We also used punctuation in our copy that mimicked different stitches, like the whip stitch or running stitch. A nod to both their name and the handmade aspect of their work.
A new logo drew inspiration from the shape of a hanging curtain. This shape used throughout, from monograms to social posts to set designs. A new colour palette and suite of fonts, the finishing touches to our design.
"Working with Kuba & Friends was such a game-changer for us. The whole process was super smooth, and they just got our vision. Before we worked together, we were often grouped in with other home decor startups, but in reality, our brand is positioned at a much more premium level. Kuba's team helped us refine and communicate that distinction, making sure our identity truly reflected the quality and craftsmanship behind our products."
"The shift in brand perception made a real impact—not just in brand awareness, but also in our average order value, as customers began to see us as a more elevated and aspirational brand."
