Puro Earth is co-owned by Nasdaq and help organisations remove carbon at a global scale. They needed a brand that could carry serious scientific credibility whilst remaining clear, accessible and distinctive.
The concept of removal became the organising principle. Not carbon as a problem to describe, but its absence as a thing to design around.
The brand mark is built on the circle, a universal symbol for carbon, with a void inside a rectangle that represents its capture. That same logic runs through the full graphic system, from the Carbon Grid that maps Puro Earth's global network of projects, to custom-built generators that let the team automatically produce on-brand infographics for any layout.
"Kuba&Friends helped Puro.earth elevate our brand positioning through a new brand strategy and visual identity that truly reflects the maturity and ambition of our business.
We were impressed by how quickly the team got to grips with a complex industry and how quickly they aligned our brand more closely with our corporate strategy. The level of seniority and strategic thinking brought by the team stood out from typical agency approaches and enabled us to build the foundations of an impressive brand at remarkable speed.
It was a highly collaborative process, and the end result has given us a much stronger platform for growth."
