With only 4% of pet owners in the US having pet insurance, pumpkincare.com needed to appeal more directly to pet parents and veterinarians with unapologetic devotion for their pets.
Armed with insight work, we created a new distinctive identity and tone of voice that defiantly champions pet parent bonds - no permission, no apologies. After all, unconditional love demands uncompromising care.
"We needed a partner who could go deeper than the clichés of the pet space. K&F were deeply empathetic collaborators who pushed our thinking to find a nuanced truth that connects with pet parents on a profound level. They didn’t just define a brand identity; they helped us distill our soul, creating something uniquely resonant that remains entirely true to our founding mission"
This project was unique and special for many reasons - one of them was that the talented in house designer Ashley Turcheck created all the illustrations. How many clients can draw like this!?
Photography creds to Jake Stangel.
"As a creative leader, you want partners who respect your vision but aren’t afraid to poke holes in it and raise the bar. K&F challenged our defaults, sharpened our strategy, and stretched us into creative territories we wouldn’t have explored on our own. They infused humor, emotion, and modern realness into our Voice and built a bold, distinctive visual world for our breed of pet parents — the kind who truly love and care for their pets as children.
What's more, they’re genuinely kind, open collaborators, which made the debate stronger and the work better. In the end, K&F left us with a brand foundation our team is genuinely excited to build from. They didn’t just evolve us. They made us more us."
