Oddbox were evolving and asked us to signal in the changes. Working closely with the entire Oddbox team to really understand, challenge and awaken brand beliefs led us not only to a brand identity refresh, but to also focus on messaging and tone of voice.
We created a new logo that visually imbues Oddbox’s meaning and personality. A new, bright brand colour reflecting the positive energy of the business, complemented by a palette of natural colours that change with the seasons. And fresh brand imagery for every customer touchpoint.
"Kuba & Friends challenged us to go bigger and odder than we ever had before. Across positioning, visuals and tone of voice, every decision was intentional, bold and lifted the brand significantly. At the start, I saw the logo and the green as untouchable. Now, we’ve boldly embraced orange and a completely new identity, taking Good Food Doing Good to an entirely new level. Thanks for helping us rewrite our own rules."
We created a suite of headlines alongside a tone that brought a smile and increased engagement by sidestepping writing norms and plumping for more quirky words.
It was a joy to work with a business that has a bold purpose and makes a real difference and we couldn’t be prouder of the results.
