Nosso

MAKING INVESTMENT A FAMILY THING

Overview

The world of investment isn’t exactly warm and fuzzy. But that’s what Hapi Plan, a kid’s investment business, wanted to change. They came to us needing a new name, a new look and a new voice. One that would appeal to families.

The solution

Introducing Nosso. Meaning ‘ours’ in Latin, we took our new name as a building block, literally. A bold, yet abstract, visual language brought to life growth and the family circle.

A new tone of voice made Nosso more inclusive, accessible and playful. Their words and sentence length also building to cleverly reflect investment growth. And a new tagline Investing, it’s a family thing helped give Nosso the warm and fuzzies.