Low calorie and yet full flavour, no added sugar and yet nothing artificial, refreshing yet with a warming zing. A truly distinctive beverage with a less than distinctive identity. We worked closely with the two founders to define the brand, creating a distinctive, stand out identity to take the brand to the next level of growth.
D&AD wooden pencil for Branding/Logo
Significantly increased distribution across the major retailers (Tesco, Sainsburys, Morrisons) in 2022
Succesful fundraise in 2022
Won Co-op listing in 2023