Myota is founded by scientists, not just ‘science backed’. Its range of fibre blends create a healthy, balanced gut microbiome and all the benefits that come with that.
But because Myota’s creators are scientists, it struggled with communication and how to tell people what they did in a simple, digestible way.
Inspired by the shapes in the human digestive system, we created a striking identity and colour palette that gave microbes their own personality.
A new, active tone of voice brought warmth and a more personal touch, breaking down scientific terms into bite-sized chunks. And a new tagline – the icing on the cake.
Sales increase 7x YOY
Significant uptick in press and influencer coverage – 'product of the month' in SheerLuxe