myota

REVAMPING A HEALTH BRAND
FOR HEALTHIER RESULTS

Overview

Myota is founded by scientists, not just ‘science backed’. Its range of fibre blends create a healthy, balanced gut microbiome and all the benefits that come with that.
But because Myota’s creators are scientists, it struggled with communication and how to tell people what they did in a simple, digestible way.

Inspired by the shapes in the human digestive system, we created a striking identity and colour palette that gave microbes their own personality.
A new, active tone of voice brought warmth and a more personal touch, breaking down scientific terms into bite-sized chunks. And a new tagline – the icing on the cake.

Results

Sales increase 7x YOY

Significant uptick in press and influencer coverage – 'product of the month' in SheerLuxe

The results

Sales since our work have increased sevenfold and press, influencer and retail interest has shot up. That’s a healthy return.

"Working with Kuba & friends was a great experience. From the outset they took the time to discover our 'why', which ultimately translated into designs which reflected exactly how we wanted to communicate to the world. The design process was a lot of fun and the team struck a great balance between taking onboard our feedback, whilst also pushing us to consider elements that were slightly out of our comfort zone. Ultimately this lead to a brand that is both unique and true to ourselves. We could not be more delighted with the end product.”

KAT STENNETT | CO-FOUNDER&COO