Over the years Microbz had built a loyal consumer following, but the business had stalled. In order to grow they needed to broaden their appeal by defining their core identity and rationalising their portfolio of products. Echoing the passion of its founders, we created a confident identity, tone of voice and packaging to set the brand up for its next phase of life. And it worked, with a sales growth 22% up on the previous year.
January sales up 22% YOY
"The difference this rebrand has already made is big (it's been 3 months in the market). January sales were 22% up from last year, we've already won a silver award in the health and wellbeing sector… and the team feels more united than ever."
"Working with Kuba & Friends was a joy… We created a brand that we are passionate about and very proud of and we changed as an organisation. We now have a brand strategy that will help us to be a more authentic business and help us to communicate the integrity that is so important to us, we have a look and feel that communicates that strategy and helps us to stand out in a crowded market and we have a confident foundation to grow our business upon."
