Koru Kids is a London based childcare service that connects families with the ideal nanny. They had a corporate and forgettable brand and needed a new identity which reflected the creativity and inspiration that their nannies brought to the children they were caring for.
We created the strategy and overarching creative glue summed up by the line 'Helping Families Flourish'. This also became the tagline for the brand.
The word Koru means new life and growth so we created a 'K' monogram that also doubled as a seedling. The identity then literally grew and flourished from there, serving as a visual metaphor for everything Koru Kids offers.
"Working with Kuba and his team changed everything for us. We now have a brand that stands out in a very crowded and commoditised space.”
