IVIE

Launching a family of
blood tests for H&B

Overview

Holland & Barrett tasked us with naming and creating a brand for their new suite of blood tests. We named the brand Ivie, giving it a more human feel.
We created a visual language to bring Ivie to life – hand crafted typography, speech bubbles and an edge-to-edge layout style to allow her voice and personality to provide the support needed in times of worry.

Recognition

World Brand Design Society Gold in Packaging Design

“Kuba & Friends were a joy to work with for the development of Ivie – our testing brand. For a sector that is clinical and relatively bland, the team developed a brand with real personality and creative stand-out."

AMANDA HOWARD | PRODUCT DIRECTOR FOR H&B&ME