guud

INSPIRING A FEMALE AUDIENCE
WITH A BRAND THAT FLOWS

Overview

Guud was offering a collective approach to women’s health, but whilst their proposition was unique, their brand look and feel wasn't.
We shifted their point of view. Moving from pain to positivity. Based around the concept of ‘positive flow’ we created a distinctive identity and a tone of voice with unique verbal assets. From beautiful illustrations with movement and continuity to copy that flowed with no full stops. And just like their name, we swapped ‘oo’ for ‘uu’ making their words more ownable. Now isn’t that guud?

Results

MoM growth rate +30% without
any paid media

The RESULTS

Applied across every touch point from packaging to website and social, the moment the brand relaunched their growth flowed too. With a month-on-month growth of over 30% in their first year without any paid media.

“When the Kuba&Friends team presented the first draft of the strategy deck, my co-founder started crying from happiness. It's rare an agency can capture the essence of a brand like this and bring it to life too.
The moment we launched the brand our company's growth skyrocketed. Just in the first year or avg MoM growth rate was +30% and we didn't use any paid media budget."

JAN DERUYCK | CO-FOUNDER