Guud was offering a collective approach to women’s health, but whilst their proposition was unique, their brand look and feel wasn't.
We shifted their point of view. Moving from pain to positivity. Based around the concept of ‘positive flow’ we created a distinctive identity and a tone of voice with unique verbal assets. From beautiful illustrations with movement and continuity to copy that flowed with no full stops. And just like their name, we swapped ‘oo’ for ‘uu’ making their words more ownable. Now isn’t that guud?
MoM growth rate +30% without
any paid media