gigaclear

How an astronaut helped us
create a brand

Overview


Gigaclear were a quickly expanding business, however had a highly commoditised feel. They needed a brand idea that was to be executed across all consumer touchpoints including a 30" TV ad.

Results

Rebrand led to record year
for new customer growth

The solution

Creating the Gigaclear orange astronaut, that was instantly recognisable as a fast, out of this world brand symbol.

“The new creative design that Kuba worked on for Gigaclear helped drive a record year for new customer growth. Kuba & Friends gave Gigaclear a distinctive set of brand codes that have driven brand salience and sales”

ANDREW BROTHERTON | MARKETING DIRECTOR