Filthy came to us with a unique problem, whilst their current branding had won awards, it was missing something – consistency and personality. Our answer was both visual and verbal. We created a distinct and ownable tone of voice. An unapologetic language that balanced elegance with grit. Packed with visceral words, repetition and the odd dirty word. And served up with a suite of headlines to pepper their socials.
Visually, we gave them the logo they lacked.
Embodying Filthy’s passion and what they make with our heart on a cocktail stick. We also created a new colour wave and font suite with clear guardrails, a photographic style that brought attitude and a collection of Filthyesque iconography.
The cherry on top? Everything was brought together in a brand book worthy of gracing any coffee table.
