Eye Emporium

MAKING A FAMILY RUN
OPTICIANS MORE VISIBLE

Overview

Eye Emporium are a small, family run opticians competing with the big Highstreet chains. Our brief was to make them ‘the go to’ – not just the trusted locals, but a destination for style too.

The solution

Playing with the trope of the classic eye test, we created an eye-catching identity with a cool monogram and ‘must read’ copy idea. From cloths and cases to instore posters and tote bags, each delivered with an offbeat sense of humour and confidence for maximum stand-out.

“We worked with Kuba's incredible team on the rebrand of Eye Emporium. I came to them as I wanted a branding agency that was experienced, could create a stand out brand in the crowded optician space & I loved what Kuba was building with creating mini “avengers” teams filled with experience and creativity for client branding projects. They didn’t disappoint! They got to the heart of the brand quickly & then have executed for us a beautiful brand identity to execute across all of our brand touchpoints that is already showing commercial return.”

ASAD HAMIR | CEO