Eye Emporium

Making a small opticians more visible


Eye Emporium are family run ‘local hero’ opticians competing with giant chains. Our brief was to help them project themselves as ‘the first choice’ not just the trusted locals. Our plan was to create ‘a smile in the mind’ to better engage. Look cooler, but with a little soul.

The solution

We played with the trope of the classic eye test, both in identity and ‘read the small print’ copy. And we delivered this with an understated crafted style that projected wit and confidence in equal measure.

“We worked with Kuba's incredible team on the rebrand of Eye Emporium. I came to them as I wanted a branding agency that was experienced, could create a stand out brand in the crowded optician space & I loved what Kuba was building with creating mini “avengers” teams filled with experience and creativity for client branding projects. They didn’t disappoint! They got to the heart of the brand quickly & then have executed for us a beautiful brand identity to execute across all of our brand touchpoints that is already showing commercial return.”