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eve sleep
Every great day starts the night before - how to be an energy brand in the sleep space
Overview
Kuba was a founder of eve.
The foundations for the brand were built on the insight that ‘every great day starts the night before’.
The aim was simply to wake up a sleepy category and to create an energy brand versus a mattress company.
We celebrated the benefit of a great night’s sleep rather than dwell on the sleep itself.
Expertise
Advertising
Animation
Copywriting
Design
Identity
Illustration
Naming
Packaging
Photography & Video
Social content
Strategy
TOV
Web
Recognition&Results
£12M turnover in 2 years
IPO’d at valuation £150M in 2 years - fastest retail float in UK history
YOY growth of 355% in 2016
Coolbrands 2016 - first mattress brand to ever feature
Start-up of the year 2017
Silver DBA 2019
The Results
2 years after launch, eve was operating and selling across 15 countries.
And by 2017, eve had 22% brand awareness and reached its official status as a household brand.
advertising print campaign
The print campaign took eve's brand awareness from 0% to 12% in 12 months.
collaboration with london fashion label folk
We created a capsule collection combining Folk signature style with the iconic eve design. The collection included sleepwear as well as a bedding range.
