eve sleep

Waking up the sleep category

Overview

Kuba was a founder of eve.

His mission was to re-energise the sleep space, creating an energy brand versus a mattress company. Built on the insight ‘every great day starts the night before’, eve celebrated the benefit of a great night’s sleep, rather than dwell on the sleep itself. This brave positioning was brought to life with a bold colour palette, a clever name choice, beautifully crafted copy and standout advertising.
All to create a brand that sprinted ahead, whilst the competition dozed.

Recognition&Results

£12M turnover in 2 years

IPO’d at valuation £150M in 2 years
fastest retail float in UK history

YOY growth of 355% in 2016

Coolbrands 2016
first mattress brand to ever feature

Start-up of the year 2016 & 2017

Silver DBA 2019

The Results

2 years after launch, eve was operating in 15 countries with an IPO valuation of 150m – the fastest retail float in UK history. By 2017 it had achieved 22% brand awareness, becoming not only a household brand, but a ‘Coolbrand’ and winning start-up of the year.

advertising print campaign

An engaging campaign, pushing up eve's brand awareness from 0% to 12% in 12 months.

collaboration with london fashion label folk

A capsule collection of sleepwear and bedding that combined Folk’s signature style with the iconic eve branding.