Kuba was a founder of eve.
The foundations for the brand were built on the insight that ‘every great day starts the night before’.
The aim was simply to wake up a sleepy category and to create an energy brand versus a mattress company.
We celebrated the benefit of a great night’s sleep rather than dwell on the sleep itself.
£12M turnover in 2 years
IPO’d at valuation £150M in 2 years - fastest retail float in UK history
YOY growth of 355% in 2016
Coolbrands 2016 - first mattress brand to ever feature
Start-up of the year 2017
Silver DBA 2019