Fancy a hot, melty mature cheddar on toast, some nutty parmesan on your pomodorro linguine or perhaps a tangy slice of stilton with your apple pie? Well, if you got that cheese from Better Dairy you’d not just be enjoying the taste, but you'd be helping to save the planet. Creating cheese with no hormones, lower cholesterol, 90% less water and 95% less greenhouse gas emissions. Oh and without a cow in sight.
The task; creating an identity and voice that captured the radical science, whilst reassuring potential investors and consumers on the quality of taste.
Rebrand led to a successful fundraise
Coverage in The Economist & BBC Click